Strategic Marketing International Plan

I am going to present the report on “Tour package” on Nepal via one of the leading tourism company of Australia, Goholi Pty Ltd.  Purpose of my report is to show the business potentiality and as well as to elaborate the business of Goholi across the world. Though its very far from the Australia, Nepal is one of the beautiful country of the world. Nepal is full of natural beauty you would feel like you are in heaven. “Nepal is home to the Annapurna Region which is known for having some of the world’s best trekking routes. There’s also the lake city of Pokhara and shorter treks. The Annapurna Region compiles the wettest, driest, and windiest places in Nepal. Seven of the world’s highest peaks are situated within Nepal including the highest peak of the World. “ Mount Everest”. All of the peaks reach over 20,000 ft. You may not actually be on top of the world, but it will sure feel like you are. With over 856 known species, Nepal is a bird watcher’s paradise. That’s almost 10% of the world’s total bird population. Chances are you’ll see several birds during your stay.Nepal is the perfect destination for adventure seekers. They have mountaineering, trekking, rafting, wildlife safaris, hot air balloons, paragliding, bungee jumping, ultralights, and many more. Nepal is home to several UNESCO World Heritage Sites which further adds to the cultural charm. Make sure to check out the various temples, monasteries, inns, and more to experience Old World culture.

The best thing is you will get oscar winning travel experience within very cheapest price. Nepal is surprisingly affordable. This is particularly true if you compare Nepal’s hiking trails to others such as Kilimanjaro or the Inca Trail. With the food pricing, you could live off of about $10 a day. And you can find a decent, clean hotel room for about $18.50. Nepal is the only country in the world where the elevation will change from 60 meters to over 8,000 meters above sea level. It’s quite the experience. Over 35 different ethnic groups call Nepal home. This means there are multiple religions, languages, musical influence, and foods. Nepal is a wonderful place to immerse yourself into different cultures and leave your comfort zone. And Nepal is the only place in the world where people worship the living goddess, Kumari.

Although Nepalase dishes do result from heavy South Asian influences like China and India, the food is usually healthier with more lean meats and veggies. The main Dish of Nepal is Dal, Bhaat & Tarkaari and Other common ingredients include lentils, tomatoes, cumin, potatoes, yogurt, and garlic. The Kathmandu (Capital City) Valley is located in the foothills of the Himalayas and is composed of seven different “Monument Zones.” These zones include urban centers with palaces, temples, and the oldest known Buddhist monument thought to be built in the third century B.C. Nepal has been regarded as a sacred place for hundreds of years. The tranquility of the area will have a positive effect on anyone that is able to experience it. The people, the buildings, and the land are all symbols of serenity. In Nepal, you can truly escape.” (Parker)

“Goholi Pty Ltd is registered businesses and licensed Travel Agents in Darwin, Northern Territory, Australia. Goholi specialise in 'land based' Australian tours and secondly 'self-drive hire and rentals' across Australia

Its senior management alone have collectively over 30 years in the travel industry from around the world. With experience gathered from organising tours of 1000+ people to exclusive tours for V.I.P.s.

Though Goholi’s main business comes from you the 'Domestic Traveller' or 'F.I.T. Traveller' (Foreign Independent Travel). The person travelling alone, the family, the couple, the business person or group of friends. Whether you be 25 or 85 they will offer you the best customised and personalised service possible.

When Goholiprepare a tour they actually spend a considerable amount of time deciding if the tour you are looking at suits your needs and desires. They like to know your dates and flexibility so they can compare all the available options. They like to know your thoughts on the type of trip you envisage, your approx spending anticipation level and the people you like to travel with. Often a trip may be different to what one thinks it will offer.

Their quotes would be one of the most extensive quoting systems on offer. Usually some 3 pages, though these quotes tend to offer you as much information as a quote could offer. As you can tell from this page they are not a 'fly by night' company and they actually really enjoy their jobs and take pride in their work. They would also appreciate all the feedback possible on the tours they book for you and meet with you if you are in Darwin - as they say 'the kettle is always on'” (Admin Kakadu)

“Goholi is licensed Travel Agents. In Northern Territory to be a licensed travel agent you must have the proper creditionals and most of all relevant sound experience to be a licensed agent.

Their manager / licensee has lived in Alice Springs and Darwin in Northern Territory from 1988 till now (except 1 year - 1994 in Perth). Their manager grew up in the bush in Victoria high country of the Upper Yarra and coming from a family of horse trainers, rangers and conservationists. He has learnt busker tucker, bush medicine and the real spirit of outback Australia since he was five. Now some 40 years later his wealth of knowledge puts him in the league of travel specialists that you should be looking for. He also attended Northern Territory University to obtain his travel accredit ions and adding his hands on experience for the last 10 years he has passed on this knowledge to his staff over the years.

They are available all hours for emergencies

They try to get personalized and well thought out quotes to you within 6 hours between 9am-4pm weekdays and if we receive a quote after 4pm their time then next day. A quote also relies on theirresponse from their listed tour operators.

They generally work directly with the tour operator in the quote.

The only affiliated systems they would tend to use currently are the different state government tourism booking systems such as the NTTC Calsypo system and Wotif.

They work with the tour operators personally when possible and hand in hand on all tours.

As we have an extensive listed range of tour operators, one of the largest ranges in Northern Territory) we feel we can compare tours and provide you with their benefits and offer you the best tour that suits your needs and desire.

As they only specialize in Australian land based tours (predominantly small group outback tours) though they have extensive knowledge on all other land based tours.

Their staff actually gather as much information on the areas as possible. If you need to know the updates to access to Jim Jim Falls in Kakadu, or find the most rugged tour or the most luxurious camping tour, then we either have that information ready or will get it usually that day.

They offer scheduled daily or regular departures in small and large group accommodated tours.

They also offer personalized customized private charters. This is a tailored made tour that only you/you group travel on and designed around what you want to see where possible.

When they book your tour they take into consideration your desires on the type of tour, type of vehicle and size of groups, highlights and type of people you want to be with.

They works with some of the most respected and trusted names in the tour industry to bring you the best prices, specials, updates and packages as soon as they are made available.

Their site is updated daily as out IT dept works 24 hours a day.” (Admin Kakadu)

“Packaging tours is an innovative business concept that has gained worldwide visibility since it was first introduced in the mid of nineteenth century. Assembling basic and desirable services and offering them in one price is the primary function of package tour business. This serves two important purposes: First, it is to reduce the unwanted hassles for the customers and provide value-for-money services and second, it is to give business opportunities to the travel agents, tour operators, transport operators, accommodation service providers, event companies, etc. Thus, a package tour is a sum total of services consisting of transport from the point of origin to all traversing destinations, accommodations at an route places and at the destination, other recreational and travel services. This unit will explain the meaning and types of tour packages, components of organized package tours, and process of designing packages, tour brochure designing and programming the package tour

Package tours are excursions or holidays which “package” a variety of services together to make a single “combined” trip. Commonly they combine such things as transport, accommodation and meals. They may also include the provision of a tour guide and/or leader. Tours can be long or short in duration and distance. They may be a one-day or overnight package, or they could be a period of a month or more.

Packaged tours typically include:

•   All transfers between airports/stations and hotels

•   Twin share tourist and first-class accommodation with private facilities, as specified

•   Cruises

•   Rental cars

•   Entrance fees to attractions

•   Insurance

•   Tickets for entry to events or attractions

Insurance
 

The types of packages available in today’s market are vast and varied. This ensures all consumers’ needs and desires are met. Package tours can be further broken down into specific tour types. Tours available range from Special-interest tours, Adventure tours, City or Regional tours, Group tours and Fully Escorted tours.

Special-interest tours are designed around a particular interest area which could include arts, food and wine, sport, cultural or agricultural. Specialist tours may include an expert or celebrity guide who relates to the theme of a tour (e.g. a gardening expert accompanying a garden tour, or an art expert accompanying an art tour).

Adventure tours are designed to allow the consumer to participate in their area of interest for the length of the tour and more experience based. They generally are physical and require a certain level of fitness, however, can sometimes be modified to meet your needs depending on the other travelers. Some examples of this tour type include diving, rock or mountain climbing, horse riding, skiing or cycling, Bunji Jumping, Rafting and Paragliding.” (ACS Distance education)

You guys may think that “why should we choose this product?” I can assure you that you would feel the Oscar winning satisfaction after completing this tour package because the country Nepal is full of Himalaya.  Seven of the world’s highest peak lie in Nepal, Natural beauty is indescribable, its awesome, wow! You can get very cheap and healthy food and accommodation in Neal. Nepal is a multicultural and multi ethinic country.  The people of Nepal are very welcome and humble.

“Nepal has always been a special place for various people in various ways. For some it is the country of brave Gurkhas, for some it is the birth place of Lord Buddha, the light of Asia, for some it is the place to touch the highest peaks (Mount Everest) in the world, for some it is the place to experiment with various spiritual practices, for some it is the country of temples, art and culture. In whatever way people love Nepal, it is one of the most exciting destinations for all who love traveling. One of the most appropriate statements to describe Nepal may be: “Nepal is poor only in terms of economy.” It is probably the richest country in terms of its natural beauty, bio-diversity, cultures and traditions, art and architectures. Above all, the honest and ever welcoming people are well known in the world. A long time Kathmandu resident and the author of ‘Renaissance man’, Desmond Doig has rightly remarked about the cultures of Nepal-“Rich enough to consume several lifetimes.” A single life is just not enough to taste the beauty and to understand the cultures of Nepal. Nepal remains one of the few countries having such a vast and complex cultures.


Many of the people from around the world come here just to see the highest peaks in the world and eventually, get equally interested in various things other than mountains of which they may never have thought of. Nepal is in a way a living museum. Nepal may be the best place to see the lifestyle and the society as depicted in the literature works of Shakespeare

Nepal At A Glance
Location :	Between China in North and India in East, West and South.
Latitude/ Longitude :	26° 22’ and 30° 27’ North. / 80° 4’ and 88° 12’ East.
Area :	147,181 Sq. Km. (800 Km in length and 200 Km in width approx.)
Capital :	Kathmandu
Population :	30 million
Per Capita Income :	US $ 255
People &Language :	About 60 ethnic groups, Most of them having their own and distinct cultures, traditions and languages. At least 49 mother tongues identified. Nepali is the national language. English is widely spoken and understood in the tourism sector.
Currency :	Nepalese Rupee (US $ 1=  Rs.74approx)
Religion :	70.62% Hindus, 20.74% Buddhists, 4.20% Muslims and rest Kirants, Jains and Christians (increasing) living harmoniously.
Climate :	Winter: Nov-Feb. Summer: June-Aug Spring: Mar-May Autumn: Sep-Oct. Though Nepal can be visited throughout the year the best time is from mid-September to June.
Nepal Standard Time:	5 hours and 45 minutes ahead of GMT.” (Admin Holiday World Nepal)

“The importance of nature-based tourism is not lost on national governments. They are fully aware that it can bring numerous socio-economic benefits to a country or locality, by generating foreign exchange, creating local employment and raising environmental awareness.Travel & Tourism’s impact on the economic and social development of a country can be enormous; opening it up for business, trade and capital investment, creating jobs and entrepreneurialism for the workforce and protecting heritage and cultural values. To fully understand its impact, however, governments, policy makers and businesses around the world require accurate and reliable data on the impact of the sector. Data is needed to help assess policies that govern future industry development and to provide knowledge to help guide successful and sustainable Travel & Tourism investment decisions.  And, tourism is the second largest revenue sector of Nepal. That’s way, Government of Nepal is planning to bring new policy in regards to the tourism sector within mid 2016. Addressing a press meeting, Minister for Tourism and Civial Aviation HisilaYami said the ministry is planning a curriculum regarding tourism and the development of a separate Tourism University.

"European arrivals are declining due to the global financial crisis as they are investing in short distance tourist destinations," she said, adding that the focus of Nepal will now be on boosting regional tourism.

"The new policy will also promote rural, agro, adventure, health and educational tourism," Yami said. The ministry is planning to include tourism industry in Special Economic Zones.

The government is planning to construct a second international airport in Nijgadh of Bara district in central Nepal to avoid congestion. "Korean company LMW has shown interest in the construction of a second international airport and submitted a proposal that is under consideration," Yami said.

"To provide air services to people in rural areas also, single-engine aircraft, cargo and air taxis will soon become operational and that will reduce airfare by 25 percent in the Karnali and western regions," said Yami.

The ministry is also reviewing the Air Service Agreements (ASAs) with India and Qatar. "The ASAs with Bahrain and Sri Lanka were reviewed recently," she said.

"To make Nepal Tourism Year 2011 a grand success, the government has formed 14 different sub-committees along with regional committees," the minister said, adding that to develop the tourism industry, Nepal Tourism Board, Nepal Airlines Corporation and Hotel Association of Nepal are jointly working on special packages.

There are also some modifications in the civil aviation sector aiming at reducing air congestion." We are planning separate parking places for helicopters and Twin Otters," said Yami.

According to the daily, the Nepali government will provide 10 Nepali rupees (0.125 U.S. dollar) subsidy on diesel and has withdrawn electricity demand charge for hotels, just like manufacturing industries.” (eTN Global Travel Industry News)

At the end of the report, I would like to summarize my words that I have chosen the service “Tour Package “ in Nepal. I mean I would like to launched my service product in Nepal on behalf of Goholi Pty Ltd. Australia. Because Nepal is Peace and rich in natural beauty, full of multi culture and multi ethinic groups. And, Nepal also known as the birth place of Lord Buddha and land of highest peak of the world Mount Everest. You can get affordable tour package within very minimum budget. The main thing is tourism sector is the second largest revenue sector of Nepal. So that government of Nepal gives higher priority for tourism sector.

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